Hollywood and vogue both popularized the idea of swimwear being sexy and. Vintage swimsuits vintage swimsuits, vintage swimwear, jantzen. Jantzen project gutenberg selfpublishing ebooks read. Ad for swimsuits sextette from jantzen 1949 part ii naughty girl in a vintage jantzen swimsuit ad. Heres what we have in stock right now for jantzen 14 results. Jantzen womens solid novelty shoulder draped surplice one piece swimsuit. History of swimwear traces the changes in the styles of mens and womens swimwear over time. The modern american bathing suit was born in portland, ore. The company owes its early success to clever marketing campaigns that began in the 1920s. Vintage mens swimsuits and bathing suits from the and history of retro mens swim trunks, shorts, and briefs. Last season i saw a continuing revival of 40s and 50s swimwear. Jantzen advertising in the mid 20th century was playful, vibrantly colorful, and a bit racy with its images of men and women relaxing, playing, and chasing in what would, a few years earlier, have been. Such awesome prints and cuts like this venice beach onepiece swimsuit. The jantzen insignia logo is embroidered on the front of her suit in the 1930s.
Carl jantzen designed the first functional twopiece swimsuit in 19. It would appear that until the 1670s nude female bathing in the spas was the norm and. A brief history of the bathing suit from headtotoe victorian bathing costumes to the iconic twopiece, heres how womens swimwear has evolved over the years. How bathing suits went from twopieces to long gowns and back.
Jantzen made a splash in 1920 when an olympic world champion wore one of their suits. Those teenyweeny bikinis actually arent getting teenier. Jantzen yarns is a serial of the jantzen knitting mills published by and for workers at the portland, oregon, textile manufacturer. By mghl staff on 26 june 2014 in dowd modern graphic history. Wallace, don, shaping americas products, new york, 1956. In 1954, the company again changed its name, this time to.
Jantzens pioneering merchandising programs as well as fashion innovations put it into the forefront of influential. People posted the photograph on windshields of automobiles, and it later appeared on national billboards as well as the pages of vogue. With nearly twice the elasticity of standard jersey suits, the swimwear clung closer to the skin and was more functional for swimming. Shop the latest trends in womens swimsuits at, including bikinis, tankinis, and onepiece bathing suits in your favorite styles and colors. Jantzen swimsuits for women at macys come in all colors and sizes.
Jantzen swim suits, 1949 jantzen swimwear, vintage swimsuits. The brand name later replaced the name of the parent company that manufactured the branded products. Some brands placed their logo on the outside, right above the leg. During the mid and late 1940s, louella ballerino did collections for jantzen. Just look at how covered the women were this ad for jantzen swim wear from 1955 was taken from life magazine. The company offered woolen sweaters, gloves, hosiery, and knit goods. Swimwear continued to be the most important part of their business, but in 1939, they expanded into foundations, and in 1940 they introduced a line of sportswear. Jantzen 1954 vintage swimsuits, vintage swimwear, retro. Its popular styles include tunics, classic maillots, tankinis, and pareos. Bathing suits worn by stars in films and publicity photos became a. Find the largest selection of jantzen swimwear at the lowest.
Pkc created the ribstitched suits in 1915 and later coined the term swimming suit vs. Female bathing costumes were derived from those worn at bath and other spas. Zehntbauer and carl jantzen founded the portland knitting company, the predecessor of jantzen inc. Illustrations of women wearing bikinilike garments during competitive athletic events in the roman era have been found in several locations, the most famous of which is at villa romana del casale. Histories, archives and memories of leisure in 20th century britain, ed. Jantzens 100year history reveals how portlandmade swimwear changed the world and vice versa. Today, theyve upgraded their fabrics and expanded their line but have kept the same commitment to swimmers.
Two modified suits gained mystique as lucky supersuits, because whoever wore them won the swimsuit competition and often the miss america crown or runnerup status. As styles changed, so did the red diving girl, and the style of her suit can be a hint as to the age of the garment. Weve come a long way since fullbody frocks and bathing machines. Jantzens diving girl was designed by frank and florenz clark. Jantzen 1948 vintage swimsuits, vintage bathing suit patterns.
By the 1920s, the company had invested in custommade machinery that enabled mass production of the suits, thereby reducing their cost and making them. Jantzen, the bathing suit innovator of the time, produced bathing suits in the 1930s that were more formfitting than what had existed previously. Swimwear continued to be the most important part of their business, but in 1939 they expanded into foundations, and in 1940 they introduced a line of sportswear. Jantzens new swimsuits were more figure hugging and less restrictive than any previous swimwear, cut at the upper thigh instead, like shorts. This cover from the may 1930 issue features artwork typical of the companys advertising during the 1930s. In the renaissance, swimming and outdoor bathing were discouraged in the christian west and there was little need for a bathing or swimming costume citation needed. Jantzen is one of the leading producers of quality swimwear.
Jantzen swimwear best ladies swimsuit brands swimstyle. Vintage mens swimsuits and bathing suits from the 1930s, 1940s, 1950s, 1960s and 1970s. So let us take a walk down memory lane and revisit 1950s swimsuit and bathing. Its swimsuit season with jantzen washington university in st. Styling and quality continue to drive jantzens position as the number one producer of branded swimwear. Bikinis may have been illegal in 1900, but they were all the rage in ancient rome. It shows two women in jantzen suits with a man swimming behind them. The evolution of the bathing suit from the 1800s until.
In the early 1900s, womens swimsuits consisted of multiple layers. The story, as told by zehntbauer in the company paper, the jantzen yarns. Discounted shoes, clothing, accessories and more at. Shop the latest collections of jantzen bathing suits, swimwear, rash guards and cover ups from the popular swimwear brands and get ready for the beach season with macys. For highwaisted bottoms it was a cinch, but for more highfashion swim suits, creative ties and straps crossed the front to. See more ideas about vintage swimsuits, vintage advertisements and vintage swim.
Jantzen womens clothes ad 1956 10 x 14 inches of a colored ad. The most famous mark for womens bathing suits is jantzens diving girl which often appeared on the bottom left side of the suit. Jantzen swimwear was a subsidiary line of the portland knitting company. Jantzen 1948 vintage swimsuits, vintage bathing suit. Jantzen is a brand of swimwear that was established in 1916 and first appeared in the city of. Jantzen swimwear is one of the most iconic and recognisable swimwear brands in the world, with a history dating back to 1910.
Lovely jane greer models a jantzen bathing suit of peachskin latex designed for figure flattering. Pete hawley pinup art in this 1951 jantzen bathing suit swimwear bathing suits, swimsuits an swimwear history and shopping guide. You can see how the womens bathing suit in the middle has evolved from the previous onethe arms are now exposed and black is no longer the color. Mens vintage swimwear for sale shop with afterpay ebay. Following the lead of the diving girl the modern american bathing suit was born in portland, ore. George petty vintage pin up jantzen bathing suit ad swimwear a brief history behind the man himself, pinup artist george petty and how the petty girl came to be. Jantzen first used its slogan, the suit that changed bathing to swimming, in an advertising campaign in 1923. Summertime is beach season and that means shopping for bathing suits has begun. Through the 1920s and 1930s, jantzen refined their basic swimsuit into the modern bathing suit. As the 1920s rolled around, the swimsuits got smaller, and the demand for them grew larger.
Illustrated by legendary pinup artist george petty. They were knitted from pure wool, which sounds itchy and lessthanpractical, but the unisex unitards were a big improvement over headtotoe, modestygonemad bathing costumes of earlier eras. Harmlesslooking now but at the time, they were definitely boundarypushing. Make offer vintage jantzen one piece swimsuit womens size 8 bathing suit 10. Women exposed their arms, hemlines crept up to the midthigh and designers used less fabric to conceal a girls figure. Vintage swimsuits vintage swimsuits, vintage swimwear. As the sunbathing becomes all the rage, women start fussing with their suits on the beach, tugging up the shorts and sliding down the straps in order to get a better tan.
Keeping true to the victorian ideals of that time, archived photos from the 1800s reveal that women made sure to. Shop 31 top jantzen swimsuits for women from retailers such as amazon canada all in one place. By 1910, womens swimwear was less restrictive and heavy. The photo above depicts a group of people, in swimsuits, standing on a beach and was taken between 1915 and 1930. Jantzen first advertised bathing suits in its 1915 catalogs. In 1948 the logo insignia is gone and the jantzen diving girl has become a bit more streamlined and her suit becomes strapless. Born in washington in 1924, jane greer sang torrid latin songs with eric madrigueras orchestra. Some creative bathing suits were invented and popularized by a television restriction on showing the navel. She first made her appearance in advertisements in 1920, wearing a daring red suit, stocking cap and stockings, and first appeared on jantzen swimming suits in 1923. Jantzen womens slim the flirt swim dress one piece swimsuit. Marks on bathing suits are the tags inside the suit, if they still remain. Jantzens 100year history reveals how portlandmade swimwear. For instance, a jantzen swimsuit in 1936 figure 2 cost between 15. Seven female swimmers at the tidal basin in washin.
Store smithsonian journeys smithsonian channel smithsonian books. In 1924, the registrar of motor vehicles in boston determined that the silhouette of a bathing girl was too distracting and banned the decals from cars in the. Jantzen news newspapers books scholar jstor march 2008 learn how and when to remove this template message. Forget bathing suits, these things were bathing gowns. The average womans swimsuit used seven to ten yards of fabric, depending on the style. In 1921, a logo was added to the swimming suit a diving girl in a red swimsuit. Box antique bathing suit beach vintage 1920s ocean bathing suit co. Jantzen was the worlds leading manufacturer of swimming suits in 1930. It marries design history to stunning photography, showcasing images of vintage costumes along with illustrations gathered from diverse sources. The history of jantzen is in many ways the history of swimwear. Jantzens diver was puritan in comparison to what french engineer louis reard. Bathing suits, play suits, or sun suits became more revealing and charming.
Evidence of bikinistyle womens clothing has been found as early as 5600 bc, and the history of the bikini can be traced back to that era. This year the 1950s and 1960s swimsuit styles are taking center stage in the vintage, indie and contemporary fashion world. Jantzens 100year history reveals how portlandmade swimwear changed the world and vice. Book depository books with free delivery worldwide. Channeling the penchant for military inspired details in civilian clothing during ww2, this wonderful vintage bathing suit has a sweet little star and two chevron stripes on the front that are sure to set it way above. It was a small knitting concern located in downtown portland, and they produced sweaters, woolen hosiery and other knitted goods in the upstairs space, and sold them in the retail outlet downstairs. At times, jantzen provided suits and sponsorship of both the miss america and miss universe beauty pageants.
Jantzen swimwear for women with vintage for sale ebay. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. The suits of competitive and serious female swimmers lost the skirts in the early part of the century. The evolution of the bathing suit from the 1800s until today. Shop now and save on jantzen swimsuits at affordable prices. Yet this fact perfectly encapsulated by the witty australian slang for skimpy mens swimwear barely registers in an era in which the adonis complex sees boys barely out of toddlerdom fretting over their physiques. Whether it was an abatement in moral panic, a recognition that mens swimwear as it was traditionally conceived hampered enjoyment of the activity, or the seismic societal shift that war brings, it wasnt until the years after 1945 that mens swimwear started to look anything like the kind produced by specialists the likes of french brand vilebrequin today. Known as the jantzen diving girl, the image in various forms became famous throughout the world during the early twentieth century. Jantzen swimsuits began as a special request from a member of the portland rowing club. Please practice handwashing and social distancing, and check out our resources for adapting to these times. Simple lines and the timeless pairing of linen beige and inky navy blue meld together to elevate this classic 1940s jantzen womens swimsuit into something truly memorable. This inspires designer jacques heim to produce a twopiece swimsuit he dubs the. Jantzen is a brand of swimwear that was established in 1916 and first appeared in the city of portland, oregon, united states. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search.
Following the lead of the diving girl the new york times. Exposing so much flesh, however, is a relatively recent phenomenon when it comes to being attired for. Since then many manufacturers throughout the world have advertised swimming suits in place of bathing suits. History of swimwear traces the changes in the styles of mens and womens swimwear over time and between cultures, and touches on the social, religious and legal attitudes to swimming and swimwear in classical antiquity and in most cultures, swimming was either in the nude or the swimmer would merely strip to their underwear. After creating an innovative stitch for bathing suit material in 19, the business. Shop the best jantzen sale from the most popular stores. From bloomers to bikinis, practical sportswear to sexy fashion statement, the swimsuit pays glorious, glossy tribute to bathing wear in all its incarnations. Make offer vintage 1920s jantzen sapphire blue swimsuit orig. Zehntbauer founded the portland knitting company with a few knitting machines above a small retail store at 231 alder street in portland. They were knitted from pure wool, which sounds itchy and lessthanpractical, but the unisex unitards were a big improvement over head.
See more ideas about vintage swimsuits, vintage outfits and vintage swim. Scsu librarians book says competition deemed too unfemale video. Jantzen womens sport riviera maya stripe swim boyshorts. Though the loose, floppy bathing costumes persisted for some until the 1920s swimsuit designers began to create suits that were more practical and comfortable. The brand featured a logo image of a young woman, dressed in a red onepiece swimsuit and bathing hat, assuming a diving posture with outstretched arms and an arched back. The 1930s were also when swimwear manufacturers first turned to hollywood for style ideas and promotional tieins. Keeping true to the victorian ideals of that time, archived photos from the 1800s reveal that women made sure to bundle up for an afternoon at. The red diving girl, a corporate logo of the jantzen knitting mills, was a highly effective marketing tool in the 1920s and helped the young oregonbased company gain recognition across the united states as a leader in swimwear. The diving girl began appearing on swimsuits and as decals that showed up on automobile windshields across the country.
See more ideas about vintage advertisements, vintage swimsuits and vintage ads. The name swim suit was coined in 1915 by jantzen knitting mills, a sweater manufacturer who launched a. They also had the unfortunate tendency of slipping down. History of retro mens swim trunks, shorts, and briefs. Also set sale alerts and shop exclusive offers only on shopstyle canada. In the renaissance, swimming was strongly discouraged, and into.
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